Tourism
Yazdan Shirmohammadi; Elham Khozestan
Abstract
Tourism organizations need to communicate and interact with tourists through social media. Through social media platforms, tourists independently generate and share information .The present study was conducted to investigate the effects of data mining quality on the acceptance of information by tourists ...
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Tourism organizations need to communicate and interact with tourists through social media. Through social media platforms, tourists independently generate and share information .The present study was conducted to investigate the effects of data mining quality on the acceptance of information by tourists on social media platforms through the mediating variable of perceived diagnostic effects, information validity in tourism target villages of Khuzestan province. It is an applied research in terms of purpose, a descriptive one, a branch of field studies, in terms of data collection, and a correlation one in terms of its nature. The statistical population of this study is tourists from the target villages of tourism in Khuzestan province. Due to the lack of access to all respondents, the study population was considered unlimited. In this study,the sampling method is convenience sampling, and based on Morgan and Krejcie table، the sample size was determined to be 384. The research data collection methods were library and field methods. In this research, face and content validity as well as construct validity were used to measure validity, and Cronbach's alpha coefficient and composite reliability coefficient were used to measure reliability. The results of structural equation analysis with PLS software showed that data mining quality was adequate on perceived diagnostic effects and information validity.Perceived diagnostic effects and information validity were effective on information acceptance. Also, the effects of perceived risk had a moderating role between the quality of data mining and the perceived diagnostic effects and between the quality of data mining and the validity of information. On the other hand, the perceived diagnostic effects and information validity had a mediating role between data mining quality and information acceptance. Based on the results of the research findings, it is suggested that the managers of pages and blogs active in different social media platforms should continuously provide updated and efficient information and according to the needs of users, by producing suitable textual content and image files. or a downloadable video, increase the information provided to the users. At the same time, by posing questions or challenges, they make the presented content more practical
Tourism
bahram imani; omid hamid naneh karan
Abstract
This research was done in the year 2021 and is based on its applied purpose and in terms of its analytical and exploratory nature. The method of data collection, according to the nature of the research study, is both library and field. Qualitative data was collected through an open questionnaire and ...
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This research was done in the year 2021 and is based on its applied purpose and in terms of its analytical and exploratory nature. The method of data collection, according to the nature of the research study, is both library and field. Qualitative data was collected through an open questionnaire and document review. Quantitative data was prepared numerically and by weighting the Delphi questionnaire. In such a way that first the indicators were collected in different dimensions, and then they were provided to specialists and experts. In order to identify driving and key variables, the model of mutual effects has been used in the form of Mic Mac software. In the next step, after identifying the key factors, 30 experts were asked to assign a score of 0 to 3 to the indicators based on their degree of influence in the framework of the matrix of mutual effects. the results showed that six variables were in independent positions, two variables were input variables, two were dependent variables, and two were in binary positions. Also, the factor of planned tourism in the villages, whose direct impact was 24, as the input factor with the highest determining power in the first place, is the key driver for the development of tourism in the villages of Nair City from the expert panel's point of view. Also, environmental protection, residential facilities, and health facilities of the village were in second place with an impact rate of 17. In this regard, it is suggested to develop a codified programme for the development of rural tourism according to the powers and potentials of the region. In such a way that the development of the tourism industry in rural areas is studied as a new strategy by local communities, political agents, and planners who are considered important factors in the reform of rural areas and can play a major role in the development of these areas.
Tourism
Mostafa Mohammadi; Seyyed Mohammad Mirtaghian Rudsari; Razieh Rabani
Abstract
Speed and acceleration are always accompanied by a decrease in accuracy, an increase in the error rate and, as a result, a defect in the output. Today, there is a significant tendency to transform and change fast activities to slow ones in tourism in order to enjoy the beauty of slowness during vacations ...
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Speed and acceleration are always accompanied by a decrease in accuracy, an increase in the error rate and, as a result, a defect in the output. Today, there is a significant tendency to transform and change fast activities to slow ones in tourism in order to enjoy the beauty of slowness during vacations and travel. Currently, the nature of rural destinations is such that it can be considered as a more ideal set or perspective than other destinations for facilitating slow tourism. In this regard, the current research seeks to measure the impact of slow tourism factors on the development of rural destinations. The research method is exploratory-explanatory in terms of purpose and mixed in terms of nature. In the qualitative method, a semi-structured interviews were used for data collection and three-stage coding based on content analysis was used for data analysis. Also, in the quantitative method, a researcher-made questionnaire (extracted from the qualitative section) was used to collect data and structural equation modeling based on partial least squares was used for data analysis. The time domain of the research was from the fall of 1399 to the end of the summer of 1400. The findings of the research indicate that the eight factors "time, slow marketing, slow products, slow hospitality experience, slow economy, slow socio-cultural atmosphere, slow physical space and slow policy making" in Slow tourism development and six factors "resources and attractions, advertising and marketing, economic factors, socio-cultural factors, environmental factors and political factors" were abstracted in the development of rural tourism. It was also found that slow tourism and the factors affecting it have a positive and significant effect on the development of Javaherdeh village tourism. Management and practical suggestions based on the results were presented at the end of the research.
Tourism
Parisa Sadat Sohrabi; Davod Mokhtati
Abstract
Combining entrepreneurship and ecotourism is one of the best ways to diversify the economies of communities, especially rural areas, to create jobs and generate wealth and prosperity. And when agriculture alone is not able to provide the job opportunities needed by young people, it creates new job opportunities ...
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Combining entrepreneurship and ecotourism is one of the best ways to diversify the economies of communities, especially rural areas, to create jobs and generate wealth and prosperity. And when agriculture alone is not able to provide the job opportunities needed by young people, it creates new job opportunities in industry and services. The purpose of this study is to identify the components, indicators and their effects in order to properly manage and implement "ecotourism entrepreneurship" in Azarshahrchay valley and make maximum use of the potential of this region. In this regard, in this study, first the standard indicators of ecotourism entrepreneurship development were extracted through library resources. Then, using Micmac software, which is designed to perform complex cross-matrix calculations in future research and study of quality indicators, the relationship and impact of each of the components in the field of entrepreneurship was determined. Judgments about the impact of each indicator on trends in this software were made based on interviews, questionnaires and field studies. The statistical population of the study is the residents of the villages of Azarshahrchai valley, especially the owners of ecotourism-related businesses. Findings show that the general entrepreneurial environment of ecotourism in the region is unstable due to lack of proper planning, weak legislation and long and tedious investment administrative process. The results suggest that "geographical diversity" as a potential for the development of ecotourism entrepreneurship in Azarshahrchai Valley, for reasons such as economic barriers, weak legislation, lack of bank credit to encourage entrepreneurship and inadequate administrative system and long and tedious bureaucracy, The syntax is not used well. To the extent that components such as the clarity of laws, the protection and encouragement of laws, bank credit and income as incentives are more than "geographical diversity". Also, among the effective socio-behavioral characteristics of entrepreneurs, the effect of "risk-taking" is more than success. And this means entrepreneurship in the Azarshahrchai valley is facing a lot of risk.
Tourism
Mostafa Mohammadi; Seyyed Mohammad Mirtaghian Rudsari; Maryam Naghavi
Abstract
The Impressive growth of rural tourism destinations and the need for competition and success have doubled the need for managers to assess tourist loyalty. The present study, considering these cases, has investigated the formation of satisfaction and loyalty of rural tourists based on their perceptions ...
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The Impressive growth of rural tourism destinations and the need for competition and success have doubled the need for managers to assess tourist loyalty. The present study, considering these cases, has investigated the formation of satisfaction and loyalty of rural tourists based on their perceptions (quality, image, value and experience) in the Javaherdeh village. The statistical population of the study was domestic tourists of Javaherdeh village of Ramsar. The sample size was estimated to be 420 people and non-random sampling method was available. An electronic questionnaire was used to collect data. Data analysis was performed at two levels of descriptive and covariance based structural equations modeling using SPSS26 and LISREL8.54 software. Findings showed that the variables of overall satisfaction, perceived experience, perceived quality, perceived value and perceived image, respectively, had the most to the least effect on the loyalty of tourists to the rural destination of Javaherdeh Ramsar. Also, from the tourists' point of view, climate and landscape as unique features, lead to a positive perceived experience as well as littering, destruction and degradation of the originality of the body and architecture of the building and the lack of an integrated service system leading to perceived experience of tourists. Based on these findings, the most important suggestion is to integrated network of tourism services (transportation, accommodation, catering, attractions, tours, souvenir shops) and public services in the form of a multilingual application or interactive website to facilitate design in tourist information, reservations and marketing communications. Based on other findings, finally, practical suggestions were presented.
Tourism
hadi niazi; mohammad javad safaee; reza khosrobeigi bozchloye; jalal tahere ghasem abadi
Abstract
The plan Villages of the destination of Tourism, in addition to its impact on the local community's economy and culture, has a measurable impact on the environment, adjacents, and even its geographical area. Examining and exploring these effects can help to solve the problems of tourism institutionalization ...
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The plan Villages of the destination of Tourism, in addition to its impact on the local community's economy and culture, has a measurable impact on the environment, adjacents, and even its geographical area. Examining and exploring these effects can help to solve the problems of tourism institutionalization in target villages, as well as managing the impacts of the challenges and opportunities of this adjacent. The purpose of this study was to investigate the economic, socio-cultural effects of adjacents of Mahmudi and Iraqi villages on Roein Tourism Village. The statistical population consists of two neighboring villages of Rouen, 300 of them were selected using Cochran formula as random sample. In this regard, The survey method was used by using a questionnaire. The questionnaires were provided by specialists and its reliability was obtained using Cronbach's alphabet for various dimensions. Descriptive statistics and averages. Data were analyzed using one-sample t-test in SPSS software. According to the results of the adjacent study of Mahmoudi and Iraqi villages with the village of Rouen, the economic impacts with the average (3.418) are positively evaluated. In the social and cultural context with the mean (2.9321), the overall and relative moderate trend towards the median theoretical It has been considered that rural tourism in the village of Roein Tourism has been able to influence the economy, community and culture of adjacenting Mahmoudi and Iraqi villages. Finally, it is suggested that in such areas, which are susceptible and widespread in terms of tourist attractions, Tourism is aimed at the participation of all villages in these areas.
Tourism
Rokhsareh Asadikorom
Abstract
Rural tourism serve as one of the appropriate options for making money, creating jobs, positive developments and positive developments in villages that are considered. Therefore, the main objective of this research study is to identify the capabilities Meymand village for tourist attraction and ...
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Rural tourism serve as one of the appropriate options for making money, creating jobs, positive developments and positive developments in villages that are considered. Therefore, the main objective of this research study is to identify the capabilities Meymand village for tourist attraction and development of a tourism development strategic plan by using a set of internal factors (strengths, weaknesses) and a set of external factors (opportunities, threats). The research is of the descriptive type and analytical methods are used for data processing. Collecting information and data required by a library study and field studies were conducted by the researchers , the information collected was analyzed by using the SWOT technique (to find strengths, weaknesses, opportunities and threats) and proper regional tourism development strategic plan was adopted. As a result, seventeen strengths and opportunities were identified in the village versus twelve weaknesses and threats. It affects tourism functions in Meymand. The results from strategic SWOT study imply that among the internal and external factors affecting the development of tourism in Meymand, the T4, O8, W4, S4 parameters have weights of 0.39, 0.51, 0.6, and 0.72 respectively. Moreover, the internal factors (3.21) and external (3.26) for assessment matrices indicate that the conditions of the region for tourism are at their optimal points. The result of the strategies adopted from SWOT indicated that (SO) with a score of 3.41 is the top priority, and (ST) with a score of 3.29, (WO) with a score of 3.17, (WT) with a score of 3.05 are successively the next priorities in the Merman tourism plan for the year 2016.
Tourism
Simin Armaqan
Abstract
This paper has taken the tourism development evaluation of Nour Township sample villages using cross-sectional survey methodology under consideration. Moreover, it studies the dimensions and effective characteristics in tourism stability. The study collected information using document and library methods. ...
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This paper has taken the tourism development evaluation of Nour Township sample villages using cross-sectional survey methodology under consideration. Moreover, it studies the dimensions and effective characteristics in tourism stability. The study collected information using document and library methods. The target population of this study is target villages and tourism sample of Noor city. The study area (target villages and tourism sample of Noor city) has 14 villages and 1574 households. Based on Cochran's formula, 310 household heads were selected as the sample size. The collected data were analyzed by descriptive and inferential statistics using Spearman test and the barometric model. The goal of this paper is to answer the question: “how is the stability evaluation in socio-cultural tourism development in target villages, and tourism sample in the Nour township. For this purpose, the present study evaluates sustainability of tourism and the role of each factor in a time period (Spring Summer 97) by developing a practical method. The results of field research and evaluation of these indicators in rural areas of the Noor city indicate that there is a significant relationship between tourism development and sustainability of target villages and tourism sample of Noor city in socio-cultural dimensions of existence and socio-cultural dimensions of 0/488. It has a medium stability level.
Tourism
Mehdi Nooripoor; Elham Derakhshan; Zeinab Sharifi
Abstract
This survey research was carried out to investigate the effects of tourism development on rural areas of central District of Boyer-Ahmad Township. The research population included 1,180 rural households from two groups of villages including with and without tourists. According to the Krejcie and Morgan ...
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This survey research was carried out to investigate the effects of tourism development on rural areas of central District of Boyer-Ahmad Township. The research population included 1,180 rural households from two groups of villages including with and without tourists. According to the Krejcie and Morgan Table, two hundred ninety eighty rural households were determined as the sample size. The samples were selected using stratified random sampling with proportional allocation. The data were collected by a researcher made questionnaire whose validity was confirmed by experts and its reliability was also confirmed by calculating the Cronbach's Alpha reliability coefficient. The results of comparing the situations of the two supposed groups five years ago (before the tourism boom) showed that there is a significant difference between the two groups (with and without tourism) in terms of the social and the capital attention to local customs, the tendency to live in a village, occupation and environmental awareness in which they have had higher mean score in villages with tourists. Moreover, comparing the current situation of these groups showed that there was a significant difference between the two groups, with and without tourists in terms of social offences and environmental awareness in such a way that tourism had a negative effect in terms of social factors and it led to increased social offences and it had a positive effect on environmental factors such as increasing environmental awareness of rural households. Furthermore, tourism had no considerable effect on rural areas in terms of economic and infrastructural factors.
Tourism
Hosein Farahani; Seysde Parvin Hoseyni; SHadi Bayazidi
Abstract
The study of literature on rural development and planning shows that one of the most well-known rural development strategies is entrepreneurship. Hence, what is at stake here is the importance of the role of rural entrepreneurship and rural business. In this regard, this research aims to analyze the ...
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The study of literature on rural development and planning shows that one of the most well-known rural development strategies is entrepreneurship. Hence, what is at stake here is the importance of the role of rural entrepreneurship and rural business. In this regard, this research aims to analyze the factors affecting entrepreneurship in the rural tourism sector, which is descriptive-analytical in terms of its nature and method and with regard to its intended purposes. The statistical population in this study was the population living in the villages of Zoeram Township. According to the modified version of Cochran, 131 questionnaires were prepared. The data and data were collected in 2017 using library and field studies (observation and completion of questionnaires). After collecting data from the questionnaire, using simple random sampling, data obtained after encoding were analyzed by descriptive and analytic statistical methods using the SPSS and AMOS software. The results showed that economic, social, natural - ecological and organizational factors are effective in creating rural tourism space. And the weakness of the individual situation with the least amount of evidence suggests that it has a negative effect on the creation of a tourism entrepreneurial environment, which can even be regarded as an effective barrier, in spite of a progressive barrier with creative intellectual enhancement and entrepreneurship can be transformed into an opportunity and improved conditions.
