Combining entrepreneurship and ecotourism is one of the best ways to diversify the economies of communities, especially rural areas, to create jobs and generate wealth and prosperity. And when agriculture alone is not able to provide the job opportunities needed by young people, it creates new job opportunities in industry and services. The purpose of this study is to identify the components, indicators and their effects in order to properly manage and implement "ecotourism entrepreneurship" in Azarshahrchay valley and make maximum use of the potential of this region. In this regard, in this study, first the standard indicators of ecotourism entrepreneurship development were extracted through library resources. Then, using Micmac software, which is designed to perform complex cross-matrix calculations in future research and study of quality indicators, the relationship and impact of each of the components in the field of entrepreneurship was determined. Judgments about the impact of each indicator on trends in this software were made based on interviews, questionnaires and field studies. The statistical population of the study is the residents of the villages of Azarshahrchai valley, especially the owners of ecotourism-related businesses. Findings show that the general entrepreneurial environment of ecotourism in the region is unstable due to lack of proper planning, weak legislation and long and tedious investment administrative process. The results suggest that "geographical diversity" as a potential for the development of ecotourism entrepreneurship in Azarshahrchai Valley, for reasons such as economic barriers, weak legislation, lack of bank credit to encourage entrepreneurship and inadequate administrative system and long and tedious bureaucracy, The syntax is not used well. To the extent that components such as the clarity of laws, the protection and encouragement of laws, bank credit and income as incentives are more than "geographical diversity". Also, among the effective socio-behavioral characteristics of entrepreneurs, the effect of "risk-taking" is more than success. And this means entrepreneurship in the Azarshahrchai valley is facing a lot of risk.