Not accounting for the market value of numerous environmental functions and services has led to a lack of attention toward their preservation and development, ultimately paving the way for their gradual destruction. Hajij village, situated in Paveh city within Kermanshah province, boasts a variety of tourist attractions, entertainment venues, and revered religious sites that draw many visitors each year. However, no entrance fee is charged for accessing its recreational areas. Accordingly, this study examined the factors influencing the probability of willingness to pay the entrance fee by the visitors of this area using Heckman's two-step method, to be used as a basis for determining the entrance fee for utilizing the tourism services of the village. The data for this study were collected by completing questionnaire using face-to-face interviews with 170 visitors to Hajij village in March 2024. Simple random sampling was used to select the sample, and the number of sample members was determined using the Cochran formula. The results showed that the marginal effect of the variables of age, livelihood dependence on the region, and the importance of religious places on the probability of visitors' willingness to pay was 0.01, 0.38, and 0.13, respectively. Also, the marginal effect of importance of the global registration of the area on visitors' willingness to pay was 0.17, and the marginal effect of uncertainty regarding spending the entrance fee on the development of the area was -0.26. In addition, the results indicated that 67% of respondents are willing to pay to visit the area and can pay up to 1 million Rials per visit; therefore, this issue can be considered by policymakers to provide a suitable platform for receiving an entrance fee to visit the area on the one hand and, on the other hand, support the ecosystem of this area by making the necessary investments. Also, given that the global registration of the area has had a significant impact on visitors' willingness to pay, it is recommended that the relevant authorities address the deficiencies related to the global registration file of the area and take the necessary steps to register it globally.