نوع مقاله : مقاله پژوهشی
نویسندگان
1 کارشناسی ارشد جغرافیا و برنامه ریزی گردشگری، گرایش برنامه ریزی مقصد، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، رشت، ایران
2 استادیار پژوهشکده گیلان شناسی دانشگاه گیلان
3 گروه جغرافیا، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان
کلیدواژهها
عنوان مقاله English
نویسندگان English
tourists motivations are related to the selection of destination destination , loyalty to tourism destinations , and consequently gaining knowledge in forecasting future patterns of tourists travel behavior . therefore , this study examines the effect of ecotourists motivation on their loyalty to rural tourism destinations . the statistical population of this study is the tourists who visited saravan recreational area during the study period . to determine the sample size based on the morgan table , 384 individuals were selected as the research sample .the sampling method was simple random . the present study is based on the nature and method of data collection is a descriptive survey and in terms of purpose is applied . in order to study the research variables , standard questionnaires and five - point likert scale were used . also for normality of data , kolmogorov - smirnov test was used that variables had normal distribution ; therefore , considering the normal distribution of data , pearson correlation coefficient and regression analysis were used . the results showed that there is a significant relationship between motivation and loyalty . also , the results of regression analysis indicated that the regression model is suitable for predicting the loyalty of ecotourists using their motivation .
کلیدواژهها English
