Geography and plan
Zari Afshar; Maryam Ghasemi; khadijeh bozarjomehri
Abstract
One of the important factors that fail to achieve the goals of agricultural development and increase production and income of farmers in developing countries is the inadequacy of the marketing system of agricultural products. The research method is descriptive-analytical and the type of research is applied. ...
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One of the important factors that fail to achieve the goals of agricultural development and increase production and income of farmers in developing countries is the inadequacy of the marketing system of agricultural products. The research method is descriptive-analytical and the type of research is applied. The farmers' analysis unit has been producing medicinal plants and rural experts. In this study, two strategic planning and management tools, namely SWOT and QSPM, were used. Based on field and documentary studies, 14 strengths and opportunities were identified as advantages and 24 weaknesses and threats as limitations and bottlenecks in the marketing of medicinal plants. According to the final score in the internal factors evaluation matrix IFE = 2.12 and in the external factors evaluation matrix EFE = 1.725, "defensive" (minimum-minimum) strategies were found to be desirable. Also, with the help of Quantitative Strategic Planning Matrix (QSPM), 11 defensive strategies were prioritized. In the meantime, the strategy of "reforming the marketing system of medicinal plants in the country" by identifying target markets for effective presence in the international trade of medicinal plants, determining a traceable code on the export shipments of medicinal plants, establishing specialized companies for exporting medicinal plants And standards and the like, with a score of 3.758, were prioritized as the focal strategy. Obviously, in this regard, adopting appropriate policies and strategies based on realistic knowledge of the current situation, can lead to an increase in the share of medicinal plants in global markets while making optimal use of available resources (water and soil) and meeting domestic needs.
Agri Eco.
Maryam Ghasemi; mahdi masoumi
Abstract
The most important task after the production of any product is to deliver that product to the consumers. Boqmech village in Chenaran city is considered as the center of tobacco production in Khorasan Razavi province for various historical, environmental, social and economic reasons; However, it faces ...
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The most important task after the production of any product is to deliver that product to the consumers. Boqmech village in Chenaran city is considered as the center of tobacco production in Khorasan Razavi province for various historical, environmental, social and economic reasons; However, it faces many problems in product (Tobacco wood and leaves) marketing. Therefore, identifying the best tobacco marketing strategies will have a great impact on improving the economic situation of the people living in the region. The present study, in the framework of strategic planning, while recognizing the internal and external factors affecting tobacco marketing, provides appropriate strategies in tobacco marketing. The research was conducted in a descriptive-analytical method. To achieve the objectives of the research, 17 strengths, 23 weaknesses, 10 opportunities and 17 threats facing tobacco marketing were identified through the analysis of government policies, interviews with tobacco marketing activists and a number of tobacco growers. The analysis unit was 41 tobacco growers and activists in the field of tobacco marketing. In this research, two strategic planning tools, SWOT and QSPM, were used. In the SWOT matrix, according to the final scores in IFE = 2.54 and EFE = 2.170, the optimal competitive strategies (maximum-minimum) to improve tobacco marketing were identified. Optimal strategies were identified with the help of Quantitative Strategic Planning Matrix (QSPM) and prioritization, as the most important strategy identified with a score of 0.996 was “to form a cooperative in the village with the participation of all tobacco growers”.
Rural Development
Neda Baniasadi; Davoud Samari; Seyyed Jamal Farajollah Hosseini; Maryam Omidi Najafabadi
Abstract
One of the solutions for agricultural development is the creation of conversion and complementary industries with the aim of preventing crop waste in agricultural development and rural entrepreneurship. Considering that one of the problems currently faced by date conversion and complementary industries ...
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One of the solutions for agricultural development is the creation of conversion and complementary industries with the aim of preventing crop waste in agricultural development and rural entrepreneurship. Considering that one of the problems currently faced by date conversion and complementary industries in the Kerman province is the lack of innovation in these industries and the consequent lack of sufficient market share in the domestic and global markets has failed to contribute to employment and entrepreneurship for the region. For this purpose, the present study presents a focal strategy for development of conversion and complementary industries in the rural areas of Bam by using the SWOT method, survey and field studies. The results show that defense strategy (WT) is at the top of strategies in the development of conversion and complementary industries. Because of the region's high capacities, the threshold of innovation and creativity in the rural conversion sector needs to be revised and appropriate policies must be developed to address the constraints and use of existing rural and agricultural capabilities.
Geography and plan
Mohammad Mehtari Arani; Abolfazl Baghbani Arani; Yasser Maghsoudi Ganjeh; Saed Abdolmanafi
Abstract
The aim of this study is to examine and rank the factors affecting branding of agricultural products in Isfahan’s rural cooperative companies. This research study is applied in terms of its purpose and field survey research in terms of its nature and method. The statistical population consists ...
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The aim of this study is to examine and rank the factors affecting branding of agricultural products in Isfahan’s rural cooperative companies. This research study is applied in terms of its purpose and field survey research in terms of its nature and method. The statistical population consists of managers of rural cooperative companies in the Isfahan province with 150 companies in 2018, of which 110 were selected at random according to the Krejcie & Morgan Table. The data gathering tool in this research study was a standard questionnaire consisting of 44 questions. The Cronbach's alpha for this questionnaire was 0.78. In this study, the SPSS software package, Spearman correlation test and regression analysis were used to analyze the collected data. Also, Friedman test was used to rank the effective factors (barriers and drivers) on potato in three groups of government, producer and consumer in the sample. The results of the research study showed that the factors influencing brand-building are government, producer and consumer, respectively. The results of regression test indicate the effect of 32, 24 and 22 percent of government, producer and consumer role on potato product branding. Government-supported leverage, lending facilities, and the requirements for branding of agricultural products are among the most influential factors in the state. The results also showed that the factors affecting branding from the perspective of producers including awareness of branding with a positive effect on the price of potatoes and the cost of brand creation have a negative effect on product branding. In addition, the final consumer is also affected by the quality and packaging components with a positive impact, and the single sale of the product and the price has a negative effect on the brand-name product of potato.
