Tourism
Yazdan Shirmohammadi; Elham Khozestan
Abstract
Tourism organizations need to communicate and interact with tourists through social media. Through social media platforms, tourists independently generate and share information .The present study was conducted to investigate the effects of data mining quality on the acceptance of information by tourists ...
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Tourism organizations need to communicate and interact with tourists through social media. Through social media platforms, tourists independently generate and share information .The present study was conducted to investigate the effects of data mining quality on the acceptance of information by tourists on social media platforms through the mediating variable of perceived diagnostic effects, information validity in tourism target villages of Khuzestan province. It is an applied research in terms of purpose, a descriptive one, a branch of field studies, in terms of data collection, and a correlation one in terms of its nature. The statistical population of this study is tourists from the target villages of tourism in Khuzestan province. Due to the lack of access to all respondents, the study population was considered unlimited. In this study,the sampling method is convenience sampling, and based on Morgan and Krejcie table، the sample size was determined to be 384. The research data collection methods were library and field methods. In this research, face and content validity as well as construct validity were used to measure validity, and Cronbach's alpha coefficient and composite reliability coefficient were used to measure reliability. The results of structural equation analysis with PLS software showed that data mining quality was adequate on perceived diagnostic effects and information validity.Perceived diagnostic effects and information validity were effective on information acceptance. Also, the effects of perceived risk had a moderating role between the quality of data mining and the perceived diagnostic effects and between the quality of data mining and the validity of information. On the other hand, the perceived diagnostic effects and information validity had a mediating role between data mining quality and information acceptance. Based on the results of the research findings, it is suggested that the managers of pages and blogs active in different social media platforms should continuously provide updated and efficient information and according to the needs of users, by producing suitable textual content and image files. or a downloadable video, increase the information provided to the users. At the same time, by posing questions or challenges, they make the presented content more practical
Rural Development
fatemeh sogandi
Abstract
The tourism industry is the largest industry in the world and all countries is considered an essential tool for the development of economic activities in different fields. The development of this industry, especially in rural tourism, can help the development of local businesses. The general purpose ...
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The tourism industry is the largest industry in the world and all countries is considered an essential tool for the development of economic activities in different fields. The development of this industry, especially in rural tourism, can help the development of local businesses. The general purpose of this study is to analyze the factors affecting the development of rural tourism, especially during the Corona period from the perspective of the residents of Bozhan village in Neishabour. This research is descriptive and analytical. The validity and reliability of the questionnaire were obtained through factor analysis and Cronbach's alpha. In this regard, a questionnaire was provided to the villagers based on Cochranin which the sample size was 294 people. Sample selection from local people is done by a simple random sampling method. Research objectives are performed by descriptive statistics and then an exploratory factor analysis technique, multiple regression and t-test. In this regard, the collected data are analyzed using Excel and SPPS software. The statistical results show that the factors of village attractions, village infrastructure, and villagers’ attitude, and economic level, social, managerial and environmental level are the factors that affect the development of tourism in Bozhan village and have a direct relationship with it. But coronavirus has the highest percentage of variance in the factors affecting tourism development with an inverse relationship with the dependent variable. Finally, some suggestions are mentioned based on the analyzing data for the development of rural tourism in this region during the Corona period.
Geography and plan
lyla Mafakheri; Afshin Bahmani; Hamed Ghadermarzi
Abstract
The development of rural tourism requires recognizing the priorities of tourists and trying to upgrade and adapt the attractions and capabilities of the village to the needs of visitors, so that re-visits, introduction and recommendation to be visited by other tourists. The purpose of this study is to ...
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The development of rural tourism requires recognizing the priorities of tourists and trying to upgrade and adapt the attractions and capabilities of the village to the needs of visitors, so that re-visits, introduction and recommendation to be visited by other tourists. The purpose of this study is to investigate the appropriateness of tourists' priorities with their objective perception of the tourist destination. The statistical population of the study was the tourists of the target villages of Tarom city and considering that the number of tourists entering the villages is not known, 100 tourists were selected as the sample. The data collection method is both documentary and field methods and the main focus of the research is on field findings that have been collected through interviews and questionnaires. In the present study, tourists' priorities have been determined and discussed in 4 general dimensions of infrastructure, attractions, marketing and education, 15 sub-sections and 59 components. For data analysis, descriptive statistics methods (mean and frequency) and for inferential analysis, two techniques of importance-quality (SERVQUAL) and importance-performance have been used. Based on this, the results show the products and products offered. Agricultural tourism opportunities, rural security, natural tourism opportunities, services and accommodation are the main priorities of tourists and despite the capabilities and capabilities of tourism development in target villages, due to the high expectations of tourists from rural tourism capabilities, the difference between the average importance and quality Perceived in the mentioned four dimensions was negative, so that the education dimension with an average gap of -1.12 had the most and marketing with an average gap of -0.24 had the least difference. According to the IPA matrix, the three dimensions of infrastructure, attractions and marketing are in the strategic position of desirability and the educational dimension is in the position of desirability.
