Due to the different climates, some areas of Kerman province have a good ability to raise and maintain livestock, especially in rural and nomadic areas, which has a large share in providing meat and dairy products needed by people in the province and even exported to neighboring provinces. . In recent years, drought, water crisis, loss of pastures, smuggling and rising livestock costs, etc. have caused great damage to this strategic sector. The purpose of this study was to investigate the strengths, weaknesses, opportunities and threats of the dairy industry in the rural areas of Kerman province through the analysis of internal and external factors. The instrument used was a questionnaire and descriptive statistics and SWOT analysis were used to analyze the information. The results showed that "the existence of climate diversity in the province" is the most important strength and "non-timely payment of milk prices by industries" are the most important weakness in the dairy industry. In addition, "increasing demand for milk and dairy products" was the most important external opportunity and "fluctuations and rising livestock costs" were the most important external threats to the industry. Also, according to the findings of the study, weaknesses and threats are more important in the dairy industry and are in a situation where the system can act with the help of defensive strategy to reduce weaknesses and threats.