In the last few decades, the concept of quality of life as one of the most fundamental development concepts that addresses the evaluation of individual and community’s well-being has attracted the scholars, the planners and the governments. Therefore, the aim of this study is to analyze the effects of the market orientation on the components of the quality of life in the Piran rural district. The method of this research is descriptive-analytic based on field data. The statistical population in this research is the villages of the Piran village which are subject to the central district of Piranshahr. The method of selecting villages in this research was based on their distance from the border market. The villages were divided into three categories according to their distance to the border market. Three villages were selected from each category. In order to complete the questionnaires, fifteen heads of households were considered equally in each village. A total of 135 questionnaires were completed by the samples. The findings showed that based on the views of the studied community, the quality of education, the quality of leisure time, the quality of health, and hygiene are all lower than the average. The border market did not have any impact on the improvement of these components of quality of life. The quality of infrastructure, employment and income, and the quality of the residential environment are moderately evaluated, suggesting that the border market has somewhat affected these components. Moreover, the results indicate that the village of Shin Abad is the highest and Badabad village has the lowest quality of life.