The privatization process is an approach to the gradual access to a market mechanism whereby Countries with interventionist governments transfer part of ownership to individuals sector. In this study, factors affecting individuals motivation for companeis privatization and their sub-factors interpretation were investigated using Logit model. The required data were collected from the study through 250 questionnaires with Cokran formula and in-person interviews with public and private sector employers and graduates in Torbat Heydariyeh city in 2019 using the classified random method. The results showed that creating competitiveness and increasing applied training are the factors effecting privatization from the viewpoint of public sector employers. Increasing applied training, improving leadership style and increasing motivation in employers are factors effecting privatization from the perspective of private sector employers, and creating competitiveness, creativity and applied training have a significant effect from the perspective of graduates. Also, regarding the study of the factors affecting applied education from the perspective of public and private sector employees, learner motivation and readiness, efficiency and effectiveness of courses and the order and regulations of courses have a positive and significant effect. Given the importance of the role of applied education in motivating the privatization of rural cooperatives, it is suggested by creating incentives, the necessary motivation and preparation for learning is created in the employees and quality and orderly privatization training courses are held for the employees of cooperative companies.