Agri Eco.
Maryam Ghasemi; mahdi masoumi
Abstract
The most important task after the production of any product is to deliver that product to the consumers. Boqmech village in Chenaran city is considered as the center of tobacco production in Khorasan Razavi province for various historical, environmental, social and economic reasons; However, it faces ...
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The most important task after the production of any product is to deliver that product to the consumers. Boqmech village in Chenaran city is considered as the center of tobacco production in Khorasan Razavi province for various historical, environmental, social and economic reasons; However, it faces many problems in product (Tobacco wood and leaves) marketing. Therefore, identifying the best tobacco marketing strategies will have a great impact on improving the economic situation of the people living in the region. The present study, in the framework of strategic planning, while recognizing the internal and external factors affecting tobacco marketing, provides appropriate strategies in tobacco marketing. The research was conducted in a descriptive-analytical method. To achieve the objectives of the research, 17 strengths, 23 weaknesses, 10 opportunities and 17 threats facing tobacco marketing were identified through the analysis of government policies, interviews with tobacco marketing activists and a number of tobacco growers. The analysis unit was 41 tobacco growers and activists in the field of tobacco marketing. In this research, two strategic planning tools, SWOT and QSPM, were used. In the SWOT matrix, according to the final scores in IFE = 2.54 and EFE = 2.170, the optimal competitive strategies (maximum-minimum) to improve tobacco marketing were identified. Optimal strategies were identified with the help of Quantitative Strategic Planning Matrix (QSPM) and prioritization, as the most important strategy identified with a score of 0.996 was “to form a cooperative in the village with the participation of all tobacco growers”.
Agri Eco.
Azam Nejatianpour; Abdolkarim Esmaeili
Abstract
Rural development is necessary due to the growth in population and the reduction of food resources. Thus, development of rural agro industries is one of the most important issues for politicians and researchers. The agro industry can play an important role in the use of agricultural products as raw materials ...
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Rural development is necessary due to the growth in population and the reduction of food resources. Thus, development of rural agro industries is one of the most important issues for politicians and researchers. The agro industry can play an important role in the use of agricultural products as raw materials and the ensuing development of rural areas. Therefore, this study was carried out aimed at the analysis of factors affecting the export of food industry products in the Khorasan Razavi province. For this purpose, the factors were classified into five main groups based on a review of previous studies and viewpoints of that were obtained after interviewing with sixty experts in this field, These five groups are: macroeconomic, business and market, technical, financial and credit and the exchange process factors for analysis. Then Path Analysis Models were used for analyzing the impact of these factors. The results showed that macro economic, business and market and financial and credit factors have direct effects on the export of the products of the food industry. Furthermore, technical and exchange process factors have an indirect effect on the export of products of the food industry.
