Geography and plan
lyla Mafakheri; Afshin Bahmani; Hamed Ghadermarzi
Abstract
The development of rural tourism requires recognizing the priorities of tourists and trying to upgrade and adapt the attractions and capabilities of the village to the needs of visitors, so that re-visits, introduction and recommendation to be visited by other tourists. The purpose of this study is to ...
Read More
The development of rural tourism requires recognizing the priorities of tourists and trying to upgrade and adapt the attractions and capabilities of the village to the needs of visitors, so that re-visits, introduction and recommendation to be visited by other tourists. The purpose of this study is to investigate the appropriateness of tourists' priorities with their objective perception of the tourist destination. The statistical population of the study was the tourists of the target villages of Tarom city and considering that the number of tourists entering the villages is not known, 100 tourists were selected as the sample. The data collection method is both documentary and field methods and the main focus of the research is on field findings that have been collected through interviews and questionnaires. In the present study, tourists' priorities have been determined and discussed in 4 general dimensions of infrastructure, attractions, marketing and education, 15 sub-sections and 59 components. For data analysis, descriptive statistics methods (mean and frequency) and for inferential analysis, two techniques of importance-quality (SERVQUAL) and importance-performance have been used. Based on this, the results show the products and products offered. Agricultural tourism opportunities, rural security, natural tourism opportunities, services and accommodation are the main priorities of tourists and despite the capabilities and capabilities of tourism development in target villages, due to the high expectations of tourists from rural tourism capabilities, the difference between the average importance and quality Perceived in the mentioned four dimensions was negative, so that the education dimension with an average gap of -1.12 had the most and marketing with an average gap of -0.24 had the least difference. According to the IPA matrix, the three dimensions of infrastructure, attractions and marketing are in the strategic position of desirability and the educational dimension is in the position of desirability.
Tourism
Mostafa Mohammadi; Seyyed Mohammad Mirtaghian Rudsari; Maryam Naghavi
Abstract
The Impressive growth of rural tourism destinations and the need for competition and success have doubled the need for managers to assess tourist loyalty. The present study, considering these cases, has investigated the formation of satisfaction and loyalty of rural tourists based on their perceptions ...
Read More
The Impressive growth of rural tourism destinations and the need for competition and success have doubled the need for managers to assess tourist loyalty. The present study, considering these cases, has investigated the formation of satisfaction and loyalty of rural tourists based on their perceptions (quality, image, value and experience) in the Javaherdeh village. The statistical population of the study was domestic tourists of Javaherdeh village of Ramsar. The sample size was estimated to be 420 people and non-random sampling method was available. An electronic questionnaire was used to collect data. Data analysis was performed at two levels of descriptive and covariance based structural equations modeling using SPSS26 and LISREL8.54 software. Findings showed that the variables of overall satisfaction, perceived experience, perceived quality, perceived value and perceived image, respectively, had the most to the least effect on the loyalty of tourists to the rural destination of Javaherdeh Ramsar. Also, from the tourists' point of view, climate and landscape as unique features, lead to a positive perceived experience as well as littering, destruction and degradation of the originality of the body and architecture of the building and the lack of an integrated service system leading to perceived experience of tourists. Based on these findings, the most important suggestion is to integrated network of tourism services (transportation, accommodation, catering, attractions, tours, souvenir shops) and public services in the form of a multilingual application or interactive website to facilitate design in tourist information, reservations and marketing communications. Based on other findings, finally, practical suggestions were presented.
