Rural liveability is a crucial concept in the literature of sustainable development, encompassing various dimensions such as economic, social, physical, and environmental aspects. Access to decent jobs and income for rural populations stands out as a key indicator of rural liveability. Therefore, rural entrepreneurship has been emphasized as a means to achieve these indicators. On the other hand, improving rural liveability by creating conducive entrepreneurial environments can pave the way for entrepreneurial development. Thus, rural liveability, as both an objective and a tool for rural entrepreneurship, should be considered a focal point for researchers.This study aims to perform a bibliometric analysis of research in the field of rural liveability and entrepreneurship. The research adopts an applied approach and utilizes documentary methods for data collection. Data were gathered from the Scopus database for the period between 1990 and 2025 using keywords such as "rural liveability," "rural entrepreneurship," and "rural areas," resulting in a collection of 340 documents analyzed through VOSviewer software. The co-occurrence analysis of keywords revealed that most studies have concentrated on rural entrepreneurship, while the topic of liveability has only gained attention since 2021. Additionally, there is a research gap in studies that simultaneously address rural entrepreneurship and liveability. China and the United States are leading countries in this thematic field, while Iran, with 9 scientific documents, ranks 12th among 73 active countries. In terms of co-authorship, China holds the top position, whereas Iran's collaborative efforts with researchers from other countries are notably weak, placing it at 71st rank globally.