Agricultural Extension and Education
saleh haghi; Ahmad Khatoonabadi; Mohammad Sadegh Ebrahimi
Abstract
Although different governments place a lot of interest in developing rural tourism targets and a lot of budgets are spend in this respect, less attention is paid to study the attitudes of the host communities towards tourism. Thus, the aim of this study was to analyze the factors that can affect ...
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Although different governments place a lot of interest in developing rural tourism targets and a lot of budgets are spend in this respect, less attention is paid to study the attitudes of the host communities towards tourism. Thus, the aim of this study was to analyze the factors that can affect the attitudes of rural people towards rural tourism in the Doroodzan District of the Marvdasht County. The research was conducted in 2015. The survey research method was used for this purpose and data were collected using a pre-designed questionnaire. The research sample included 250 villagers that were selected using Kerjcie and Morgan Sampling Table and the Random Sampling Technique. The Face validity of the questionnaire was verified by the expert faculty members and the staff of the Rural Development Management Department of the Yasouj University, and its reliability was also verified by calculating Cronbach's Alpha reliability coefficient (from 0.61 to 0.86) that was obtained from a pilot study. The results of the Path Analysis showed that value of tourism is the most effective factor for predicting the respondents' attitudes towards rural tourism. Next to that there are other variables such as income from tourism and observation that have had the most effect on the respondents' attitudes. Finally, it is recommended that the means of mass media such as local radio and television broadcast services prepare programs and campaigns about rural tourism and related topics in order to improve the attitudes of the rural people towards rural tourism.
Agricultural Extension and Education
Madineh Khosrowjerdi; Mehdi Nooripoor
Abstract
Although different governments place a lot of interest in developing rural tourism targets and a lot of budgets are spend in this respect, less attention is paid to study the attitudes of the host communities towards tourism. Thus, the aim of this study was to analyze the factors that can affect ...
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Although different governments place a lot of interest in developing rural tourism targets and a lot of budgets are spend in this respect, less attention is paid to study the attitudes of the host communities towards tourism. Thus, the aim of this study was to analyze the factors that can affect the attitudes of rural people towards rural tourism in the Doroodzan District of the Marvdasht County. The research was conducted in 2015. The survey research method was used for this purpose and data were collected using a pre-designed questionnaire. The research sample included 250 villagers that were selected using Kerjcie and Morgan Sampling Table and the Random Sampling Technique. The Face validity of the questionnaire was verified by the expert faculty members and the staff of the Rural Development Management Department of the Yasouj University, and its reliability was also verified by calculating Cronbach's Alpha reliability coefficient (from 0.61 to 0.86) that was obtained from a pilot study. The results of the Path Analysis showed that value of tourism is the most effective factor for predicting the respondents' attitudes towards rural tourism. Next to that there are other variables such as income from tourism and observation that have had the most effect on the respondents' attitudes. Finally, it is recommended that the means of mass media such as local radio and television broadcast services prepare programs and campaigns about rural tourism and related topics in order to improve the attitudes of the rural people towards rural tourism.
Omid Jamshidi; Seyd Davoud Haji Mirrahimi
Abstract
The attitude of greenhouse owner as the basis of agricultural production towards sustainable agriculture could be grounds for increasing the sustainability of this type of cultivation system. Therefore, the main purpose of this study is to investigate the factors affecting the attitude of greenhouse ...
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The attitude of greenhouse owner as the basis of agricultural production towards sustainable agriculture could be grounds for increasing the sustainability of this type of cultivation system. Therefore, the main purpose of this study is to investigate the factors affecting the attitude of greenhouse owners towards sustainability in the Alborz province. The target population for this study consisted of all active greenhouse owners in the Alborz province (N=366). The sample size was determined by using Cochran’s formula (n=155) and using the proportional stratified random sampling method. The validity was confirmed by a panel of experts and its reliability was established by Cronbach's Alpha coefficient (0.85). The results showed that the attitude of 41 percent of the respondents towards sustainability was positive. Also, there were significant differences between the attitudes of the respondents in the group with related education and unrelated education group. Correlation analysis showed that the there is a positive relation between attitude towards searching behavior and the use of communication channels. In addition, the results of multiple regression analysis indicated that about 40 percent of the attitudes of greenhouse owner towards sustainable agriculture are explained by 4 variables. The result of this study indicate that by using different means of providing information and training, we can change the attitudes of greenhouse owners and lead them to produce more sustainable and healthy product.
